Experience complete and continuous family healthcare for every life stage, from the cradle to adulthood.

Experience complete
and continuous family healthcare for every life stage, from the cradle to adulthood.

This case study highlights how I redesigned the Drife ride-hailing app, balancing innovation with practicality to enhance UX, ride discoverability, and dynamic pricing through a bidding system.

Key Outcome

Enhanced patient engagement and trust in healthcare providers

80%
users reported
reduced anxiety
80%
users reported
reduced anxiety

65%
increase in patient
follow-ups

70%
users taking action
within 24 hours

The Idea Confusion to Clarity

Imagine going for a full-body checkup and receiving your report, only to feel overwhelmed by medical jargon and uncertainty.

With Smart Report, an AI-powered video explanation breaks down your results in simple terms, guiding you through insights and next steps—turning confusion into clarity.

The Problem

The Problem

Understanding lab test reports can be overwhelming, often leading to anxiety and uncertainty about the next steps.

Understanding lab test reports can be overwhelming, often leading to anxiety and uncertainty about the next steps.

Complex Medical
Jargon
Complex Medical Jargon

Traditional reports are filled with technical terms, making them difficult for non-medical users to interpret.

Lack of
Guidance
Lack of Guidance

Patients struggle with understanding test results and determining their next course of action.

No Contextual
Data
No Contextual Data

Reports often fail to show trends or compare with past results, leaving patients without a clear health progression.

Limited
Personalization
Limited Personalization

Generic lab reports lack customization, making it hard to relate results to individual health conditions.

The Objective Build for Clarity and Accuracy

Easy Interface

Data Analysis

Clear Actionable

Accurate Data

Challenge
It’s seriously complicated

Medical Data Complexity
Ensuring AI accurately interprets lab parameters and medical nuances while avoiding misinformation.

AI-Powered Video Generation
Creating realistic, human-like doctor videos that deliver personalized and engaging explanations.

Data Privacy & Compliance
Handling sensitive health data securely while adhering to HIPAA/GDPR regulations.

Data Privacy & Compliance
Overcoming skepticism about AI-generated medical insights and ensuring clarity in communication.

Beyond Design Limits

SmartReport AI needed more than great design—it had to be valuable, feasible, and impactful.

Getting the Business Angle Right
I spent time understanding why this feature mattered. How would it improve user experience? How could it drive engagement or even impact revenue? By aligning with stakeholders early, I ensured that design wasn’t just solving surface-level problems but was tied to real business impact.


Bridging the Gap with Engineering
A great idea is useless if it can’t be built. I collaborated closely with engineers to figure out what was actually possible—from real-time AI video generation to data security and scalability. Getting technical input early helped us avoid dead ends and move faster.


Making Sure It Delivers Results
Good design should drive action. I worked with product managers to define success metrics—how many users engaged with the reports, took follow-up actions, or felt more confident about their health? Tracking this ensured that our efforts were making a real impact.


By stepping beyond design, I ensured SmartReport AI was not just a visually refined feature but a scalable, business-driven, and technically sound solution that truly empowered users.

SmartReport AI needed more than great design—it had to be valuable, feasible, and impactful.

Getting the Business Angle Right
I spent time understanding why this feature mattered. How would it improve user experience? How could it drive engagement or even impact revenue? By aligning with stakeholders early, I ensured that design wasn’t just solving surface-level problems but was tied to real business impact.

Bridging the Gap with Engineering
A great idea is useless if it can’t be built. I collaborated closely with engineers to figure out what was actually possible—from real-time AI video generation to data security and scalability. Getting technical input early helped us avoid dead ends and move faster.

Making Sure It Delivers Results
Good design should drive action. I worked with product managers to define success metrics—how many users engaged with the reports, took follow-up actions, or felt more confident about their health? Tracking this ensured that our efforts were making a real impact.

By stepping beyond design, I ensured SmartReport AI was not just a visually refined feature but a scalable, business-driven, and technically sound solution that truly empowered users.

My Role

10%
Head of Design
10%
Head of Design
70%
Research and Design
70%
Research and Design
20%
Business and Product
20%
Business and Product

How We Imagined The Solution

How We Imagined The Solution

We chose this solution to simplify lab reports, making them clear and actionable through AI, video, and data insights. Our goal: reduce anxiety, boost health awareness, and drive timely action.

We chose this solution to simplify lab reports, making them clear and actionable through AI, video, and data insights. Our goal: reduce anxiety, boost health awareness, and drive timely action.

Doctor Video Explanation

AI-powered videos break down each test in clear, everyday language, reducing confusion.

Adjusts explanations based on your health history and test results for a personalized experience.

Feels like a real doctor guiding you, helping ease anxiety and improve understanding.

Easy-to-Read Test Grading

AI assigns color-coded labels (Normal, Borderline, Critical) for instant clarity.

Highlights key concerns so you know what needs attention first.

Encourages better health awareness and action by making results easier to interpret.

Personalized Next Steps

AI suggests lifestyle changes, follow-ups, or doctor visits, so you’re not left wondering.

Helps you take action instead of just reading numbers, bridging the gap between diagnosis and treatment.

Turns lab results into clear, practical advice, improving health outcomes.

Doctor Video Explanation

Compares past and present test results to show progress or early warning signs.

Alerts you if something needs attention, preventing potential health risks.

Uses predictive insights to keep you informed and proactive about your health.

The Process I Followed

The Process I Followed

Research

We aimed to generate innovative ideas that elevate customer experiences and unlock new business opportunities, free from technical constraints.

We Picked 50 Participant and 10 Doctors from our customer base

Key Insights

Understanding User Struggles
Interviews with 50 users revealed that 80% found lab reports overwhelming due to complex medical terms, leading to confusion and stress.

Need for Actionable Insights
75% of participants wanted reports to suggest clear next steps instead of just presenting numbers, emphasizing the need for AI-driven recommendations.

Demand for Health Tracking
70% expressed interest in comparing past and present results to track trends, highlighting the need for visual data comparisons and predictive insights.

Balancing User & Doctor Needs
Users needed simplified insights, while doctors required detailed metrics. A structured report format was necessary to cater to both perspectives.


The Design

We aimed to generate innovative ideas that elevate customer experiences and unlock new business opportunities, free from technical constraints.

Design Behind the scene

How We Transformed PDF Lab Reports into AI-Powered Videos

We automated the conversion of static lab reports into dynamic, AI-generated doctor videos, making medical data easy to understand.

Extracting Data from PDF Reports

Challenge
Lab reports vary in format and structure, making data extraction complex.

Used Optical Character Recognition (OCR) (via Tesseract OCR & AWS Textract) to extract text and numerical values from PDFs.

Implemented AI-powered data parsing to recognize key medical parameters and organize them into structured formats.

Standardized lab test names using Natural Language Processing (NLP) models to ensure consistency.

Structuring & Interpreting Data

Challenge
Lab reports often contain technical medical terms that users find difficult to understand.

Mapped extracted values to a medical knowledge base for context.

Used AI-driven classification models (TensorFlow, PyTorch) to assign color-coded test grading (Normal, Borderline, Critical)

Generated personalized insights by comparing values against medical reference ranges.

Generating AI-Powered Doctor Videos

Challenge
Creating human-like explanations without requiring manual recording was difficult.

Used Text-to-Speech (TTS) AI (Google WaveNet, Amazon Polly) to generate natural-sounding doctor narration.

Leveraged AI avatars (Synthesia, D-ID) to create lifelike doctor videos.

Combined dynamic animation tools (Adobe After Effects, Runway ML) to visually present data with charts & highlights.

Assembling & Delivering The Video

Automated video editing using FFmpeg & Python scripts to merge AI-generated narration, doctor avatars, and medical visuals.

Rendered videos in MP4 format and optimized for web & mobile delivery.

Integrated the feature into the app for on-demand access to AI-powered video reports.

Challenge
Ensuring fast, automated, and personalized video generation.

The Design

The Design

The visual design of SmartReport AI is crafted to make complex medical data easy to understand while maintaining a professional and reassuring aesthetic.

The visual design of SmartReport AI is crafted to make complex medical data easy to understand while maintaining a professional and reassuring aesthetic.

Tiny Details. Big Impact.

My exploration of UI/UX research has helped me make faster design decisions. Insights on layout, typography, and visual hierarchy have guided me in creating clean, user-friendly interfaces.

Links and indicators to know more about the medical term to understand the result better

On screen test name to make sure that the user is following the conversation

Recommended actions to help user immediately to take next step to become healthy

Bite size videos to help user understanding the medical terms in simple language

Grade to understand the severity of the current condition

Trend-line to understand and compare the health condition with the past data


✅ 90% faster report interpretation
✅ Clear, human-like doctor explanations
✅ Increased patient confidence & action


By combining AI, automation, and design, we made lab reports simple, engaging, and actionable.


✅ 90% faster report interpretation
✅ Clear, human-like doctor explanations
✅ Increased patient confidence & action

By combining AI, automation, and design, we made lab reports simple, engaging, and actionable.

Ready to bring meaningful changes? Let’s talk

Ready to bring meaningful changes?
Let’s talk

For the go-getters

+91 9958 486721

+91 9958 486721

javed.avi@gmail.com

javed.avi@gmail.com

For rest the world